Involved in any kind of transformation effort? Be it Personal or Profession, trying to influence behavior of any person is hard. You have to work with both sides of the brain: Emotional as well as Analytical side, of the person as well as the herds/he belongs to.
This book is a MUST read if you are involved in any kind of transformation effort.
Three Quotes from the book
- Change = People behaving in new way
- Resistance = (often happens due to ) lack of clarity
- Direct the Rider, Motivate the Elephant, Shape the path
Three Tips on the book Switch
- Three steps to any Transformation: Change the Situation (provide them new environment) + Address their Hearts + Address their Minds (emotional and Rational side)
- Find the Bright Spot = successful efforts worth emulating, identify successes and figure out how to clone them / What is working and how can we replicate it
- Script Critical move
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