Onward: How Starbucks Fought for Its Life without Losing Its Soul

If you are in any kind of transformation work, you can not afford to ignore this book. Book is filled with nuggets of genius and his passion for enriching his customers lives. It showcases how focusing too much on growth and taking eyes off the core customers can spell trouble for the business. He also shows us how the business can transformation can be achieved even in the worst economic times.

MUST read for anyone involved in transformation work. Period.

Three Quotes from the book

• How could it be wrong to invest in your own people?
• Starbucks is in the business of exceeding the expectations
• We could not and should not underestimate the ability of our competitors to steal our customer

Three tips from the book

• Do not embrace status quo and constantly push to reinvent yourself
• Work should be personal, infused with meaning and purpose
• Experimenting with new ideas with the risk of ridicule